Croma Group's innovation lab, and the entry point to four years of teaching, facilitation and Design Sprints at Awari, Última School and beyond. Where design becomes a shared practice, not a discipline behind glass.
Croma Group wanted something beyond presentations or innovation talks.
The idea was an internal lab where leaders could practice Design Thinking themselves, and build the confidence to use it.
We picked a challenge everyone lives but almost no one questions: reimagine the experience of taking a shower.
Simple enough to relate to. Open enough to unlock creativity.
The best practice problems are usually hidden inside ordinary experiences.
The program ran across four sessions, each focused on a Design Thinking stage: Empathize, Define, Ideate, Prototype, Test.
Participants interviewed each other, found pain points, mapped opportunities, made low-fi concepts and tested ideas on the spot.
The goal was never to teach theory in isolation. People learned by practicing.
By the final session, teams pitched reimagined shower experiences rooted in real interview insights and rapid prototyping.
But the strongest outcome wasn't the concepts. It was the mindset shift.
Leaders left with a shared language around empathy, experimentation and iteration that carried into their daily work.
What started inside Prisma carried into three years as a Design Mentor and Instructor at Awari, teaching UX, UI, Design Thinking and Design Systems to hundreds of students online.
In parallel, I led the UX/UI Design track at Ultima School, guiding career-shifters through their first portfolio, their first critique, their first interview.
The format kept evolving: async cohorts, live workshops, 1:1 mentorship, remote Sprints. The practice stayed the same. Learn by doing, then teach by listening.
Outcomes ✦ The Numbers
What the system unlocked for users, for teams, for the brand, after launch.
From Croma's Prisma Lab to Awari mentorship and Última School: a continuous practice from 2021 to 2025.
Awari, Última School and UNESP, teaching UX, UI, Design Thinking and Design Systems across formats.
Cohorts walked away with a common framework for approaching problems through empathy and iteration.
The Team
Gratitude to the cross-functional crew that made this one real, and to the testers who kept us honest.