Júnior Morasco
Open to Opportunities

Resume ✦ Curriculum Vitae · 2026

15 years in design,
condensed.

(01) Currently Lead Product Designer
Apply · Toronto, CA
(02) Specialism AI Systems · Design Systems
Inclusive Design · Mentorship
(03) Languages PT · EN · FR · IT · ES
Native + four more
Email LinkedIn
Section 01
— Experience

Where I've led
& shipped.

Mar 2022 — Now 4 yrs 3 mos · Toronto, Canada

Lead Product Designer

Apply · Permanent · Hybrid

Leading and mentoring a team of designers, setting direction, priorities, and ensuring high-quality delivery across projects. Driving scalable product and brand experiences, with a strong focus on design systems, AI-driven solutions, and business impact. Bridging design and engineering with hands-on front-end work and clear handoff so intent survives to production. Partnering with cross-functional leaders to shape strategy, align on priorities, and deliver outcomes at scale.

Leadership Strategic Roadmaps Design Management Product Design AI Systems Design Systems Front End Handoff Figma
Mar 2026 → Lead Product Designer · Permanent Apr 2025 → Senior Product Designer · Contract Mar 2022 → Product Designer · Full-time
● Current
Feb 2022 — Apr 2025 3 yrs 3 mos · São Paulo, BR

Design Mentor & Instructor

Awari · Mentorship · Contract

Mentoring and teaching students enrolled in courses on UX Design, UI Design, Design Thinking, and Design Systems. Facilitating group dynamics, guiding students through usability and aesthetic improvements, refining design processes, and providing practical guidance on design and career projects — helping students develop skills, build their book, and achieve their goals.

Mentorship Instructional Design UX/UI Figma Company Presentations
Apr 2023 → Design Mentor · Mentorship Feb 2022 → Product Design Instructor · Contract
2022 — 2025
Jun 2022 — Nov 2022 6 mos · São Paulo, BR

UX/UI Design Instructor

Ultima.School · Contract

Responsible for teaching and monitoring topics related to both UX and UI Design, providing guidance on career development, helping students identify and pursue career opportunities, and sharing the latest trends and best practices in the field.

2022
Dec 2020 — Mar 2022 1 yr 4 mos · São Paulo, BR

Lead UI Designer

Grupo TV1 · Full-time

As a User Experience Designer and leader of the interface design team, I was responsible for managing all activities related to the UX/UI area, providing digital accessibility consultancy, facilitating and delivering ideation sessions to generate innovative ideas and solutions, building front-end prototypes and handing off production-ready specs to developers, and delivering presentations and proposals to clients to showcase our design capabilities and secure new business opportunities.

Team Lead A11y Front End Handoff Figma Client Pitching
2020 — 2022
Dec 2016 — Dec 2020 4 yrs 1 mo · São Paulo, BR

User Experience Design Lead

Grupo Croma · Full-time · Consulting

Leading the design and creation team: art direction, quality review, and management of all graphic and digital materials. Using heuristic analytics to enhance user experience, overseeing user tests such as in-depth interviews, generative sessions, and usability tests. Leading and executing Design Sprints, workshops, and ideation sessions, plus presentations and prospects to customers.

Design Sprints Heuristics Workshops Art Direction Team Management Client Presentations Figma
Nov 2018 → User Experience Design Lead · Full-time Sep 2018 → Head of Design · Full-time Dec 2016 → Design Consultant · Consulting
2016 — 2020
Feb 2017 — Jun 2017 5 mos · Bauru, BR

Teaching Assistant

UNESP — Júlio de Mesquita Filho · Part-time

Monitoring of activities developed in the classroom; teaching classes; classroom discussion assistance in the development of work; partial evaluation of final presentations.

2017
Dec 2012 — Dec 2016 4 yrs 1 mo · Bauru, BR

Graphic Web Designer

MStech · Full-time

Development of graphic pieces related to the educational area and marketing (endo and exomarketing, digital materials). Studies to improve the presentation and accessibility of websites. Web designer and illustrator when needed.

2012 — 2016
Feb 2006 — Jan 2010 4 yrs · Viradouro, BR

Graphic Design Artist

Casinha do Papel · Part-time

First professional design role: graphic design and illustration in a print and stationery studio.

2006 — 2010
Section 02
— Education

Where I learned
the craft.

2015 — 2018

Master's Degree, Inclusive Graphic Design

UNESP · Universidade Estadual Paulista "Júlio de Mesquita Filho"

Research Group: Inclusive Graphic Design, hearing, vision and language. Line of research in Product Planning and area of expertise in Inclusive Graphic Design at UNESP. Completed in 2018.

Read the dissertation
Master's
2010 — 2015

Bachelor's Degree, Graphic Design

UNESP · Universidade Estadual Paulista "Júlio de Mesquita Filho"

Conclusion course: "The Special Poets — an Inclusive Learning Object", published at ospoetasespeciais.com.br.

Bachelor's
2013 — 2014

Sandwich Graduation, Communication Design

Politecnico di Milano · Milan, Italy

Student exchange through the program "Science Without Borders" over a one-year period at Politecnico di Milano, in the Design della Comunicazione course.

Exchange
Section 03
— Honors & Awards

Work that got
noticed.

2025 · Webby Awards

What's Cooking? — Design Winner

Webby 2025 winner for Design. Kraft Heinz's creator-driven cooking app. 400k+ installs, 4.5★ App Store rating, 73% engagement.

Visit What's Cooking on Webby Awards
2025 · Webby Awards

kraftheinz.com — Best Responsive Design

Best Responsive/Adaptive Design (Mobile Features). Kraft Heinz parent site Gen Z reinvention.

Visit kraftheinz.com on Webby Awards
Aug 2015 · UNESP

The Special Poets — Inclusive Learning Object

Paper selected by UNESP to be presented at the XXIII Jornadas de Jóvenes Investigadores — Asociación de Universidades Grupo Montevideo, at the University of La Plata, in La Plata, Argentina.

Internal · Kraft Heinz

Golden Noodle

Kraft Heinz's internal recognition for standout work, awarded for the digital brand portfolio refresh and AI products like Tastemaker and Ai.Oli.

Section 04
— Licenses & Certifications

Always learning
— never done.

(01) Apr 2026 Claude 101 Anthropic
(02) Jul 2025 Foundational AI Apply
(03) May 2025 How to Use Generative AI: Building an AI-First Mindset LinkedIn
(04) May 2025 Prompt Engineering with ChatGPT LinkedIn
(05) Jun 2025 Preventing Harassment in the Workplace LinkedIn
(06) May 2023 Design System Advanced Design System Advanced
(07) Mar 2021 Emotional Intelligence Felipe Conquer
(08) Oct 2020 Online Facilitation Cuidoforte
(09) Jun 2020 The Mesa Method MESA
(10) Feb 2019 Bootcamp UX Design — Full-time Tera
(11) Aug 2016 Complete Web Accessibility TreinaWeb
Section 05
— Languages

Five languages,
one story.

PT · BR Portuguese Native or bilingual
proficiency
Mother tongue
EN · CA English Professional working
proficiency
C1 · CELPIP
ES · LATAM Spanish Limited working
proficiency
Self-assessed B1
IT · IT Italian Upper-intermediate
proficiency
B2 · Istituto Italiano di Cultura
FR · CA French Elementary proficiency
Duolingo Score 31 · Apr 2026

Skills, tools
& specialisms.

(36 skills · 5 categories)

(01) Leadership
  • Design Management
  • Strategic Roadmaps
  • Team Mentoring
  • 1:1 Coaching
  • Hiring & Critique
  • Cross-functional Leadership
(02) Craft
  • Product Design
  • Design Systems
  • UX Strategy
  • Information Architecture
  • Prototyping
  • Motion Design
(03) Inclusive
  • WCAG AA+
  • A11y Audits
  • Inclusive Research
  • Anti-Bullying cert.
  • Emotional Intelligence
  • Online Facilitation
(04) AI & Tools
  • AI Systems Integration
  • Claude cert.
  • Prompt Engineering
  • Generative AI
  • Figma · Miro · Notion
  • HTML · CSS · Lottie

Need a design
leader? Let's talk.

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