Kraft Heinz Away From Home supports restaurants, schools, hotels, and foodservice operators with products, services, and business tools. The platform was already in motion when I joined, and my focus became evolving and scaling the experience through a global lens while leading a redesign initiative for North America.
The platform had its foundations when I joined. Multiple systems, teams and experiences already connected across the ecosystem.
My job became reading the room, finding the openings, and helping the experience evolve without disrupting work already in motion.
Alongside global initiatives, I led the North America redesign and helped shape a more consistent visual and digital experience across regions.
The challenge wasn't a blank canvas. It was improving what existed while keeping momentum.
Sometimes the work isn't reinvention. It's reading complexity quickly, earning trust, and helping an ecosystem evolve without slowing it down.
Behind the experience sat a highly connected ecosystem running content, commerce and operations across many touchpoints.
The complexity behind the scenes mattered less than what operators saw. The goal was a platform that felt simple on top of a complex environment.
My focus stayed on consistency across touchpoints and translating business complexity into experiences that felt easy to navigate.
A lot of the work was holding global consistency with local needs. Some streams wanted system thinking across regions, others focused on specific North American problems and redesign moments.
That meant working through evolving requirements, platform constraints and different stakeholder views, all while keeping the experience pointed in one direction.
Joining a product mid-motion is a different design challenge. Success isn't starting from zero. It's reading complexity fast, earning trust, and helping an ecosystem evolve without slowing it down.
This one was less reinvention and more clarity, consistency, and forward momentum.
Impact ✦ Highlights
A focus on consistency, autonomy, and connection across an ecosystem already in motion.
Multiple services working together behind a unified customer experience.
Supporting operators with tools designed to reduce friction and increase autonomy.
Helping create stronger relationships through connected experiences and behavioral insights.
The Team
Gratitude to the design and client teams who welcomed the work and kept things moving forward together.