Kraft Heinz Away From Home supports restaurants, schools, hotels, and foodservice operators with products, services, and business tools. The platform was already in motion when I joined, and my focus became evolving and scaling the experience through a global lens while leading a redesign initiative for North America.
The platform had already established its foundations when I joined the initiative. Multiple systems, teams, and experiences were already connected across the ecosystem.
My role became understanding what existed, identifying opportunities, and helping evolve the experience without disrupting a complex operation already in progress.
Alongside supporting global initiatives, I led the redesign effort for North America while helping shape a more consistent visual and digital experience across the ecosystem.
The challenge wasn't creating something entirely new. It was improving what already existed while keeping momentum.
Sometimes the work isn't reinvention. It's understanding complexity quickly, earning trust, and helping evolve an ecosystem without slowing it down.
Behind the experience lived a highly connected ecosystem supporting content, commerce, and operations across multiple touchpoints.
The complexity behind the scenes mattered less than the experience operators actually saw. The goal was creating a platform that felt simple despite a complex environment.
As part of the work, I focused on improving consistency across touchpoints and translating business complexity into experiences that felt easier to navigate and understand.
A big part of the challenge was balancing global consistency with local needs. Some workstreams required broader system thinking across regions while others focused on specific North American opportunities and redesign efforts.
That meant working across evolving requirements, existing platform constraints, and different stakeholder perspectives while maintaining a clear experience direction.
Joining a product already in motion creates a different design challenge. Success isn't always about starting from zero. Sometimes it means understanding complexity quickly, earning trust, and helping evolve an ecosystem without slowing it down.
In this case, the work was less about reinvention and more about creating clarity, consistency, and forward momentum.
Impact ✦ Highlights
A focus on consistency, autonomy, and connection across an ecosystem already in motion.
Multiple services working together behind a unified customer experience.
Supporting operators with tools designed to reduce friction and increase autonomy.
Helping create stronger relationships through connected experiences and behavioral insights.
The Team
Gratitude to the design and client teams who welcomed the work and kept things moving forward together.